Porch + Patio

Performance Dashboard — AI-Driven Outreach & Intent Program

Report #1 ⚑ Baseline Period Biweekly Confidential
Reporting Period: Mar 3 – Apr 21, 2026
Report Date: April 21, 2026
Prepared by: MercenaryMarketing.ai
Client: Porch + Patio (Sissy Blanchard)
Locations: Kingsland & Saint Simons Island, GA
Report Cadence
Biweekly — Every 2 Weeks
Next Update
~May 5, 2026
Report #2 — First Comparison Period
Data Sources
MMai — Email / SMS / Sequences / Lists
Comparison Status
Baseline Established
Period-over-period comparisons begin Report #2
Program Status
✅ Active & Running
🤖 AI Insights

Porch + Patio has launched a multi-channel AI outreach program targeting high-intent homeowners across coastal Georgia. In this inaugural period, the program has enrolled 5,071 contacts across four active sequences — spanning AI intent-identified prospects, anonymous website visitors, and an existing customer re-engagement track. With 1,696 outreach steps executed and 702 prospects actively in-sequence, the pipeline is live and building momentum. The anonymous website visitor list capturing 754 identified visitors (with 58 new additions) represents a particularly high-value signal layer — these are warm, self-selected prospects who have already shown direct interest. The largest opportunity in the next cycle is converting pipeline volume into tracked conversations and store visits.

🎯 Strongest Signal
Anonymous Website Visitor tracking is capturing warm, self-selected prospects. 754 identified visitors with 58 new additions this period — these contacts already have demonstrated intent before any outreach begins.
📈 Pipeline Depth
927 contacts are queued and not yet started across sequences, meaning the program has significant runway already loaded. Outreach volume will continue to grow without additional list building in the short term.
⚠️ Watch: Bounce Rate
314 bounces across all sequences (approx. 6.2% of enrolled contacts). This is within normal range for cold AI intent data but warrants monitoring. Email list hygiene on the intent lists should be reviewed next cycle.
🔁 Channel Mix
Email is the primary outreach channel with SMS available on the Sissy — Outdoor Furniture sequence. The multi-channel setup positions the program well for follow-up diversification in future cycles.
📊 Executive Summary
Intent Signals Identified
5,576
AI-identified homeowners showing outdoor living / furniture purchase intent across target zip codes
Source: MMai — AI Intent Lists
Δ vs Last Period: — (Baseline)
Contacts Enrolled in Sequences
5,071
Total contacts added across all 4 active sequences since program launch
Source: MMai — Sequences
Δ vs Last Period: — (Baseline)
Outreach Steps Executed
1,696
Emails and SMS messages delivered across all active sequences
Source: MMai — Sequences
Δ vs Last Period: — (Baseline)
Actively In-Sequence
702
Prospects currently progressing through active outreach steps
Source: MMai — Sequences
Δ vs Last Period: — (Baseline)
Website Visitors Identified
754
Anonymous site visitors captured and identified via MMai pixel tracking; 58 new this period
Source: MMai — Anonymous Visitor List
Δ vs Last Period: — (Baseline)
Meetings Booked
—
Not yet tracked via platform. Recommend adding Calendly or in-store visit tracking next cycle.
Source: Client-Reported (not yet configured)
Δ vs Last Period: — (Baseline)
🔽 Funnel Overview
5,576
Stage 1
Intent Signals
AI-identified homeowners across Outdoor Furniture + Outdoor Living intent categories in target zip codes
Δ — Baseline
▼
5,071
Stage 2
Outreach Enrolled
Contacts added to active sequences (AI intent + website visitors + existing customers)
Δ — Baseline
▼
1,696
Stage 3
Outreach Executed
Email and SMS steps delivered; 927 contacts still queued and pending first touch
Δ — Baseline
▼
0
Stage 4
Tracked Replies / Conversations
No replies tracked in MMai yet. Conversations may be occurring via phone or in-store — recommend adding a reply tracking mechanism.
Δ — Baseline
▼
—
Stage 5
Meetings / Store Visits
Not yet tracked. Recommend configuring Calendly or in-store visit reporting to close the funnel loop.
Δ — Baseline
📋 Performance Breakdown
Sequence Performance — All Active Sequences
Sequence Name Channel Total Members In Progress Not Started Completed Bounced Steps Executed Status
Sissy — Outdoor Furniture AI Intent Email + SMS 1,642 702 927 13 188 938 Active
Sissy — Existing Customers Email + SMS 2,274 149 — 0 1 162 Active
P+P Team — Outdoor Living AI Intent Email 1,012 222 — 13 65 353 Active
P+P Team — Anonymous Website Visitors Email 143 99 — 42 60 243 Active
TOTALS — 5,071 1,172 927+ 68 314 1,696 Baseline
Audience / List Summary
List Name Type Total Contacts New This Period Notes
Outdoor Furniture — All Target Zip Codes AI Intent 4,197 100 Primary AI intent source for Sissy sequence
Outdoor Living — All Target Zip Codes AI Intent 1,379 30 Secondary intent category; feeds P+P Team sequence
Anonymous Website Visitors Pixel / Visitor ID 754 58 High-intent warm leads; own sequence active
Combined Customer List (Email + Phone) Existing Customers 2,297 0 Re-engagement list; uploaded Apr 15
Combined Customer List (Email Only) Existing Customers 1,325 0 Email-only subset; uploaded Apr 15
Combined Customer List (Phone Only) Existing Customers 984 0 SMS-only subset; uploaded Apr 15
AI Outreach Engagements Engagement Tracking 0 0 Engagement capture list — not yet populated
TOTALS — 10,936 188 —
Outreach Schedule — Active Days & Hours
Day Enabled Window Timezone
MondayOff—ET
TuesdayOn10:00 AM – 5:00 PMET
WednesdayOn10:00 AM – 5:00 PMET
ThursdayOn10:00 AM – 5:00 PMET
FridayOn10:00 AM – 5:00 PMET
SaturdayOn10:00 AM – 4:00 PMET
SundayOff—ET
💡 Performance Insights
01
The pipeline is deep and actively building.

With 927 contacts still in the "not started" queue on the Sissy — Outdoor Furniture sequence alone, the program has significant outreach runway without requiring additional list building in the immediate term. Volume will continue to grow organically through the next cycle.

02
Anonymous Website Visitor sequence is the highest-intent track in the program.

These 143 enrolled contacts already visited the website before receiving outreach — meaning they have pre-existing brand awareness. With 42 completions and 99 still in progress, this sequence has the highest completion rate relative to size and should be prioritized for CTA optimization.

03
Bounce rate on the AI Intent sequence warrants monitoring.

188 bounces on the Outdoor Furniture sequence (11.4% of enrolled) is elevated compared to the other sequences. This is common with third-party AI intent data where email addresses may be less verified. Consider adding an email validation pass on future intent list imports.

04
Reply and conversion tracking is the primary gap to close next cycle.

Zero tracked replies across all sequences does not mean zero engagement — it means engagement is not yet being captured in the platform. Phone calls, in-store visits, and direct email replies outside the platform are likely occurring. Closing this loop is the #1 optimization priority for Report #2.

05
Existing customer re-engagement is a fast-path opportunity.

The combined customer lists (4,606 total contacts uploaded April 15) represent warm, pre-existing relationships. The Sissy — Existing Customers sequence has only executed 162 steps with 149 in progress — this track is just getting started and may outperform cold intent outreach on reply rate once it ramps.

🔥 High-Intent Activity Signals
Website Visitor Captures — New This Period
58
New anonymous visitors identified and added to the MMai pixel tracking list. These individuals visited the Porch + Patio website and are now enrolled in a dedicated follow-up sequence — the warmest cold outreach possible.
Total Identified Website Visitors in Pipeline
754
Cumulative identified visitors captured since pixel installation. This list continues to grow passively with every site visit — no additional effort required to build it.
AI Intent Contacts — Outdoor Furniture Category
4,197
Homeowners in target zip codes showing active behavioral signals around outdoor furniture purchase intent. 100 new contacts added this period, indicating ongoing intent activity in the market.
AI Intent Contacts — Outdoor Living Category
1,379
Broader outdoor living intent signals capturing homeowners researching patios, outdoor kitchens, and living spaces — adjacent to core furniture intent and representing an expanded addressable audience.
Outreach Active Right Now
1,172
Contacts currently in-progress across all sequences — receiving active outreach steps today. This number represents the live, working pipeline at any given moment.
Queued & Ready to Launch
927+
Contacts enrolled but not yet reached. These will begin receiving outreach automatically as the schedule continues — representing the near-term pipeline growth already loaded into the system.
⚙️ What We Are Working On to Improve Performance
Trigger
Zero tracked replies despite 1,696 steps executed — engagement is likely happening outside the platform (phone, walk-in, direct email)
Action
Configure reply tracking and outcome logging in MMai; add Calendly or in-store visit reporting to close the funnel loop
Expected Outcome
Accurate reply rate and meeting attribution by Report #2; enables ROI calculation and funnel optimization
Trigger
188 bounces on the Outdoor Furniture AI Intent sequence (11.4% bounce rate) — elevated vs. other sequences
Action
Run email validation on future AI intent list imports before loading into sequences; flag and suppress unverified addresses
Expected Outcome
Reduce bounce rate below 5% on next intent list; improve sender reputation and deliverability over time
Trigger
Website Visitor sequence has the highest completion rate but smallest enrolled audience (143 contacts) — high-intent track is underutilized
Action
Review pixel placement across all Porch + Patio web pages; ensure visitor capture is maximized on high-traffic product and location pages
Expected Outcome
Grow identified visitor list faster; increase volume in the highest-intent sequence track
Trigger
Existing customer re-engagement sequences (4,606 contacts) were only loaded April 15 — barely ramped
Action
Monitor existing customer sequence engagement closely in the next 2 weeks; A/B test subject lines and CTAs tailored to returning vs. new customers
Expected Outcome
Higher reply rates from warm customer base; potential for fast-path store visit bookings from prior buyers
Trigger
Monday and Sunday are disabled in the outreach schedule — 2 of 7 days with zero activity
Action
Test enabling Monday outreach (10am–5pm ET) to capture early-week engagement; review Sunday performance data from similar local retail programs before enabling
Expected Outcome
~14–20% increase in weekly outreach volume; Monday is consistently a strong email open day for consumer audiences
📝 What Changed Since the Last Update

⚑ This is the Baseline Report — Report #1

This is the first performance dashboard for Porch + Patio. All metrics in this report establish the benchmark against which future performance will be measured. Period-over-period comparisons will begin in Report #2 (est. May 5, 2026). No prior-period data exists to compare against at this time.

Program Milestones This Period
  • 4 active sequences launched across email and SMS channels
  • 5,071 contacts enrolled across all sequences
  • 1,696 outreach steps executed since program launch
  • Anonymous website visitor pixel activated and capturing
  • Existing customer lists uploaded and sequenced (Apr 15)
Infrastructure Built
  • AI Intent lists built for Outdoor Furniture + Outdoor Living categories
  • Target zip codes configured across coastal Georgia market
  • Outreach schedule set: Tue–Sat, 10am–5pm ET
  • Rate limits configured: 2 emails/day, 2 SMS/day per sender
  • Remove-on-reply automation enabled across sequences
Open Items for Next Cycle
  • Reply tracking and outcome logging to be configured
  • Meeting / store visit reporting not yet in place
  • Email validation for AI intent imports to be implemented
  • Monday schedule enablement under review
  • AI Outreach Engagements list not yet populated — needs activation